Monday, 23 May 2011

Henry Holland

Our talented PR and sales team Paul Maloney Fashion Agency has just just added another impressive label to its ranks - ubiquitous UK designer Henry Holland's eye-catching brand 'House of Holland'.

I'm not exactly sure how they're going to differentiate between us, but here are some ideas:

-Eleventh Commandment's Henry Holland and House of Holland's Henry Holland.
-Australian Henry Holland and British Henry Holland.
-Shaved head Henry Holland and quiffed Henry Holland.
-That world-famous Henry Holland that has shown at London Fashion Week and is best friends with Agyness Deyn and that other Henry Holland that isn't.

Beyond that I'm pretty much out of ideas but I'm thinking it is likely to breed confusion. Regardless of that though it is a big coup for the PMFA team and it will be exciting to see what the other Henry Holland brings to Australian shores.

EC - Style is a Language

(Inner) West Side For Life

I had a chat to Philippe Perez from Inner West Live a couple of weeks ago. You can check out the full interview on the Inner West Live website now, in which I discuss economic struggles, how to learn things the hard way and the creative process.

EC - Style is a Language

Wednesday, 18 May 2011

Behind the Scenes / Behind the Dreams

A look behind the scenes from our SS11/12 'Made in Dreams' photoshoot.

EC - Style is a Language

Tuesday, 17 May 2011

The Douche

EC - Style is a Language

Monday, 16 May 2011

New Navy - Zimbabwe

Our boy Craig shining bright in the film clip for New Navy's fresh single 'Zimbabwe'.

EC - Style is a Language


I found some old images recently. We took these a while back when we decided to go out one day to experiment with some denim distressing techniques including dragging jeans around the street and running them over. Enjoy.

EC - Style is a Language

Tuesday, 3 May 2011

Thread People

We're having a sale on Thread People right now. Heavy discounts mean you can juice up your wardrobe without making your wallet too light.

Jump up on it.

EC - Style is a Language

Monday, 2 May 2011

'Made in Dreams' pre-order now open

Pre-orders are now open for our new SS11/12 collection - 'Made in Dreams'. In return for placing a pre-order you get 20% off as well as receiving your garments before anyone else.

To pre-order just email with the subject line ‘PRE-ORDER’. You will receive a lookbook and order guide for you to make your selections.

All pre-orders must be received by Tuesday 10th May. You can view the entire collection online:

Men's - click here.
Women's - click here.

EC - Style is a Language