Eleventh Commandment part of new Not Just A Label online store

Probably the coolest fashion destination on the web, Not Just A Label has long been a mecca for designers and fashionistas alike. But as of today the crafty NJAL crew are stepping things up a notch, with the launch of their online store. The London-based organisation has gathered some amazing talent from around the globe, and will be inviting a leading industry figure to host THE SHOP each month.

NJAL had this to say:
"Not Just A Label gives birth to a new kind of shopping experience offering unique, one-off designer garments. Addicts and admirers alike now have the opportunity to purchase special and limited edition pieces from designers recognised as the leaders in avant-garde fashion.

"The first to host THE SHOP is Robin Schulié, head-buyer of the iconic Maria Luisa store in Paris and Unit F, the Austrian Association for Contemporary fashion. Diane Pernet, editor of cult-favourite blog 'A Shaded View On Fashion', and founder of ASVOFF fashion film festival, has been announced as our host in July."

Eleventh Commandment is super excited to be a part of this initiative. You should definitely check it out.



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